If you own a copy of the Lord of the Rings trilogy on Blu-ray, you might have a set of discs labeled "digital content." These discs come with special codes that allow you to upload high-def versions of the movies (still just the theatrical versions) to your computer, either via iTunes or Windows Media Player. By choosing the iTunes route, I am now able to carry itty bitty hobbits on my iPhone wherever I go. Is this the best use of an iPhone ever? Yes, it most certainly is.
Anyway, the PSA here is that those codes that allow you to upload the digital content expire on April 4, 2011. The promotion was meant to be a bonus for people who hopped on the Blu-ray bandwagon early, so don't miss out!